Nature Observation is about getting closer to the world around us and being able to see the detail in the amazing wildlife that lives within it. Whether you're watching fox cubs frolicing in the meadow or a golden eagle soaring on Highland thermals, our exceptional products help you make the most of even the rarest of observation opportunities.

High quality Maven optics bring nature closer to you without distrubing wildlife, with a range of binoculars, monoculars and spotting scopes to match your demands and budget. Keep comfortable, safe from ticks and protected from the elements while out in the wilds with Rovince Clothing. And with ICU Server trail cameras you can be in more than one place at once, and need never again miss that magical moment.

All of us at Nature Observation are passionate about the flora and fauna around us. We have grown up immersed in it and understand the things that we need to make this easier to do.

Maven (mā-vən):
1. A trusted expert
2. One with knowledge based on accumulation of experience.

Founded in 2013 by Brendon Weaver, Mike Lilygren, and Cade Maestas, Maven was the culmination of decades-long experience in the outdoor industry. After seeing product after product being lowered in quality by price points stipulated by retailers, the three decided to strike out on their own. With their combined experience, relationships, and industry knowledge, they set out to build an optics company that revolved around quality and high performance above price point.

The name Maven comes from a shared interest in the book The Tipping Point by Malcolm Gladwell (2000). In the book, Gladwell talks about mavens and how they drive brand momentum. This really stuck with them, and when it was suggested by Cade that they use the name for their newly fledged brand, the group unanimously agreed.

Nothing is more valuable than our health - if we lose it, we risk losing the ability to enjoy our great outdoors. Since 2009 we have been developing and producing clothing with a unique added value: durable protection against tick bites! In the past 10 years Rovince have become an authority in the field of tick-resistant clothing and our clothing is worn by diverse groups of people, from outdoor professionals through to casual dog walkers.

German Precision Optics (GPO) was founded and is run by optical industry senior executives who have experienced how big brands increase profitability to support their massive production infrastructures. This corporate profitability structure normally results in increased consumer pricing or decreased product feature quality. GPO have a unique corporate structure that allows us to build higher-quality products with better features at similar prices or similar-quality products at better prices. All our design, engineering, and quality management is done internally in Germany.